Projects
TenHaute
Company: E-commerce
Role: Director of Audience Development
Tasks: Social Media Marketing Strategy, Audience Engagement, Brand Management, Paid Advertising, SEO, SMO, Affiliate Network, Blogger and Influencer Outreach
As the Director of Audience Development, Ten Haute gave me the unique opportunity to build a social media plan from the ground up. This e-commerce start-up catered to the US Military which I previously did not have experience marketing to. So I bucked down and spent hours and hours just learning who these people are, what they respond to, and how they interact in a social setting. So I did a lot of demographic research for the company before actually investing resources in advertising.
I managed a team of digital planners and social media professionals and was involved in grassroots and interactive social media marketing, paid advertising efforts, and began the foundation for their affiliate network program. I was there for approximately 6 months and in that time I increased their online network from 75 fans to over 35,000 total in their social media presence with minimal financial resources. This growth is sustained and generated over 3,500 potential customers in the affiliate network.
TenHaute.com's Increased Facebook Active Users
Morphlabs
Company: IT and Cloud Computing
Role: Social Media and Digital Marketing Consultant
Tasks: Social Media Implementation and Strategy, Content Production, Web Production, SEM, SEO, Blogger and Influencer Outreach
As the primary social media and online community manager at Morphlabs, I strategized and established branded online communities for cloud computing developers, managed the Morphlabs brand online, and ensured social media was used effectively in all relevant projects. The company realized the need to unify the thought leadership present in the cloud computing industry and tasked me to create Morphlabs.org – a content driven community for open source cloud development. I also directed social media efforts, generating great feedback from customers and developing best practices for the company.
Participant Media
Company: Entertainment and Content Production
Role: Social Media and Production Consultant
Tasks: Social Media Implementation and Strategy, Content Production, Web Production, SEM, SEO
Participant Media management tapped me to guide their current social media and web production strategy. In this role, I played an integral part in strategizing their efforts in audience engagement for TakePart.com – the company’s social action network. As a result, an increased interaction and better user experience was seen on the site. I was also tasked to manage content strategy for their homepage.
Juicebox Integrated Media
Company: Digital Content
Role: CEO and Co-founder
Tasks: Business Development, Investor Relations, Content Production, Digital Marketing and Social Media Strategy
Juicebox Integrated Media was a digital production company that aimed to produce original content while innovating content delivery platforms. As the CEO and Co-founder of the company, I forged strategic partnerships and developed the business in stealth mode.
Mockup of Juicebox's Homepage.
Kasama Media
Company: Online Communities and Social Media
Role: CEO and Co-founder
Tasks: Business Development, Investor Relations, Content Production, Digital Marketing and Social Media Strategy
During my time as CEO, Kasama Media not only engaged with clients regarding their social media needs, but created our own content providers to niche communities. One of them catered to the Filipino American community and I not only managed a national team of producers and developers, I also led the marketing efforts. In a span of just a few months we generated about 80,000 members in our audience base through grassroots social media marketing combined with offline outreach efforts.
Screenshot of the current version of BakitWhy.com.
Disney Interactive Media Group
Company: Entertainment and Digital Content
Role: Technical Producer
Tasks: Front-End Development, Design, Ad Sales Support, Marketing Coordination, Content Management, Email Newsletter Marketing
The Technical Producer role is a hybrid between engineering, production, design, and marketing. At DIMG, I was able to immerse myself in multiple cross-functional responsibilities. I was hands on with high-level Disney.com sites and contributed to DisneyChannel.com’s Web Award 2007 for Outstanding Website. One primary project I took lead on was the implementation of Disney’s weekly email newsletter, Disney Insider. I was able to work with the marketing team to make sure this was properly generated and optimized. I was also in charge of implementing in-house and business unit advertisements on Disney.com.
Gossip Girl Show
Company: Entertainment and Content Production
Role: Social Media and Digital Marketing Consultant
Tasks: Social Media Implementation and Strategy, Demographic Research, Content Strategy, Social Media Training, SEO, Blogger and Influencer Outreach
This new site for Gossip Girl required a strategic social media and digital marketing presence. Fans of the show are die-hard and can easily spot a marketing campaign that is not thought out. My primary role in this project was to dive into the audience and run extensive demographic research. The client requested a full profile of the target audience, where they are online, and how to best engage with them. This resulted in a comprehensive social media dashboard that we used to create a best practices and build the community’s presence online.
The site now has over 33,000 fans on Facebook, has thoughtful conversations on Twitter, and produces videos on a regular basis on YouTube.
Other Projects
Wine and Food Travel (WAFT)
- Business Development and Branding Strategy
- Web Production Strategy
- Social Media and Online Marketing Strategy
Island Pacific Supermarket
- Social Media and Digital Marketing Strategy
Twiistup
- Social Media Marketing
- Client Relations
- Event Logistics
AF3IRM
- Social Media and Content Generation Training for Staff and Organization
- Website Design and Implementation
FilAm Arts
- Social Media and Content Generation Training for Staff and Organization
- Website Design and Implementation